Writer Bio’s

William Allen  – Owner/Creator/Editor

William Allen, is the creator/editor of Simple Hedonisms Wine Blog,  focusing on Wine Country lifestyle.  His passion for wine and taken a life of its own with  studies in viticulture, oenology, wine history, sensory evaluation.

While many wine writers and bloggers target their work at each other, Simple Hedonisms articles and wine reviews are written first for the wine consumers (with a focus on education), then wine industry, and last but certainly not least, other writers.

William is also a ‘garagiste’ and hobby viticulturist, both endeavors servingto better appreciate wine and winemaking. (Although making 7 barrels (175 cases) of Rhone Varietals this 2010 Harvest is indicative of a hobby out of control. You can read more about his history in articles ‘Sonoma William’ Joins Forces With the Rhone Rangers; Some History & New Directions and

My 2010 Rhone Harvest – Garagiste or Passion Gone Runaway?

William is an vocal advocate for Sonoma County. and passionate wine consumer for 20 years, who leverages his experience as an Sales/Marketing Executive from the technology sector, to assist the wine industry. He has presented seminars for the Wine Road, Santa Rosa Junior College, Sonoma State, as well as contract work with several brands and PR firms.

You can meet William and network with members of the Sonoma Wine Industry each month at his Sonoma Facebook Wine Meetup, attended by 60-120 people each month.


Nikki Lincoln – Writer

Nikki simply loves wine. From the first time she went tasting, she knew that she wanted to keep doing it as much as possible. It’s been a few years since then and with a budding wine collection and many more tasting experiences under her belt, she likes to refer to herself as a “Wine Enthusiast in Training.” Nikki is always eager to share her enthusiasm with the world and that’s how she originally started her former blogs (Cinnamon Geek and Nikki’s New Things). In addition to sharing her adventures in wine, Nikki is also passionate about food and life and will be writing on those as well.

Nikki isn’t much of a tweeter but you can follow her geeky wine adventures on Instagram and Pinterest.

Tracy Logan- Contributing Writer

Tracy has been with the Wine Road since 1994.  She moved to Healdsburg from Berkeley in 1982 and has worked at wineries, restaurants, wine bars and inns.  Her current position of Wine Road Member & Guest Concierge affords her an insider’s view of the wine and hospitality scene in Northern Sonoma County.  You can follow Tracy’s adventures via Twitter  and her Wine Road blog, Wine Time with TR. 

Deborah Kravitz –  Contributing Writer

Deborah Kravitz sojourned to Sonoma County for a 3-month sabbatical, back in 2008, and just never left.  When not on a horse, she can be found visiting wineries in the Russian River, Dry Creek, Alexander and Anderson Valleys, or sharing her passion for food and wine with friends and visitors.  You may spot her pouring wine for several small Healdsburg wineries at events.  Occasionally, she’ll also don a suit and play lawyer.   You may follow her exploits on Twitter.


Katherine Parker – – Contributing Writer

Katherine is a native San Franciscan who grew up spending her summer vacations in the Russian River Valley.  She has seen the RRV evolve from a string of sleepy beach resorts to an internationally recognized AVA.  During this time, 20 years of corporate travel opened doors for her to explore many of the world’s great cuisines and wine regions.  Based on this experience, Katherine developed a fascination with the mystique embodied in wine, food, and hospitality of diverse regions.

In 2009, she moved to Sonoma CA, enrolled in the Wine Studies program at Santa Rosa JC, and immersed herself in social media. VitaeVino (translated Life and Wine) was born out of her passion for a life enriched with wine, travel and friendship.

As a seasoned business development and communications professional, Katherine employs social media tools and practices to help businesses lower barriers to market entry, engage new consumers and foster brand loyalty.  Katherine’s business, Digital Media Solutions, helps professionals in the wine, travel, and technology industry conceive, establish and implement effective social media programs.  Digital Media Solutions also develops social media workshops for conferences and organizations. You may follow Katherine on Twitter or on her blog, VitaeVino.

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