Winery of the Month: Highlights of Bonny Doon Vineyard's 'Day of the Doon' at San Juan Bautista 'Popelouchum' Vineyard

On Sunday, September 18, 2011, Bonny Doon Vineyard celebrated Day of the Doon IX, its annual gathering of the tribes honoring its faithful D.E.W.N. Wine Club members.

As an advocate and brand ambassador, I was pleased to be able to attend, doubly so because the day was to conclude with a special naming ceremony for the new San Juan Batista vineyard.

Reader input: You will notice this blog post is  lighter

on verbiage, and more focused on picture content. It’s a format I am borrowing from food bloggers, that allows me to publish faster, and share more – let me know want you think.

Whats Going on in San Juan Bautista?

Several years ago, Randall Grahm made a decision to refocus, after having grown into high volume producer of wine, across multiple labels. The successful Big House and Cardinal Zin labels were sold off, and the funds used to purchase a 280-acre site in San Juan Bautista, combined with a decision to focus solely on the Bonny Doon brand.

The San Juan Bautista project is home to a number of revolutionary agricultural and viticulural experiments, centered on a new substance called “biochar” a form of highly porous charcoal that increases water retention and promotes beneficial microflora and soil fertility, and hybridizing a grape variety from seed, rarely done, and yet to be commercial success.

There is an excellent article in Edible Monterey Bay – I highly encourage you read for more details: “GRAHM’S GAMBLE: A risky quest to make a unique
American wine in San Juan Bautista

I am a fan and admirer of Randall, and have been fortunate enough to get to know him a bit more these last few years, and even get occasional advice. Recently he took time out of a busy day hauling pears from Mendocino to Santa Cruz, to stop and taste the Rhone whites from my new tiny label about to launch – Two Shepherds.

Randall Grahm is often referred to as the original “Rhone Ranger.”

In honor of his vision, unwavering dedication, and always boldly willing to gamble and go where others have not tread before, the culmination and result of 30 years of contributions to the US Wine industry, that we name Bonny Doon as Winery of the Month.

(edit – the phenomenal, dedicated, Bonny Doon team, equally share and have earned this. )

Day of the Doon 2011 – Photo Journal

The event started with a special ceremony and songs by members of the Ohlone native Americans, who originally inhabited and were caretakers of this area.

Next we had a walking tour and overview of the property.

As a special treat, we then paired sparkling wine with a tomato tasting, and compared tomatoes grown in biochar and dry farmed versus normal.

Next Randall spent some time answering questions about biochar, the vineyard, and other things, while we enjoyed some wine. (Truly a rough day.) As you can see, I was paying rapt attention.









Also for your enjoyment, I captured a bit of video footage – here Randall talks about the challenges of planting grenache from seed.


Next we were treated to a special vertical tasting of magnums of 2001, 2003, and 2005 Cigare Volant (and/or some lovely Sangria.) and some nibbles. (No pictures of food sorry, I need to get better at food porn.)

And then it was time to eat and drink! Dinner that is – as if we hadn’t already been all afternoon.

Randall, true to form, wore his Sunday best. Club members love this iconic winemaker for good reason.

Naming Ceremony

After many great courses of  food and wine, we moved outdoors, under the stars for a special naming ceremony of the San Juan Bautista vineyard.

DEWNies traversed labyrinth builder Lars Howlett’s site-specific creation, lit by candlelight.  Ohlone Chief Sonne Reyna delivered an invocation, inviting the spirits of the land to return to this sacred place.  The 280-acre property  was formally given the name “Popelouchum.”
Pronounced “Pop-loh-shoom,” is the Mutsun language word the Ohlone natives historically used for the site. Its secondary meaning is “paradise,” a quality  evident to all who visited this special day.

In his official press annoucement Randall Grahm said:

“Day of the Doon events have always been perhaps a bit theatrical, but the intent of this year’s celebration was to set aside theatricality for its own sake. Sharing Popelouchum with our dear friends, we proclaimed our unremitting dedication to the discovery of the terroir of this very special place, and to letting the land speak in its own unique voice.”

Indeed. I look forward to next year and following the progress of this great labor of love. Perhaps I can even convince Randall to let me have grenache seedling for my own new grenache vineyard!


Related Articles:

GRAHM’S GAMBLE – A risky quest to make a unique  American wine in San Juan Bautista

Wine of the Week – Bonny Doon Vineyard 2010 Clos de Gilroy – Central Coast Grenache

Wine of the Week – Bonny Doon Vineyard Vin Gris De Cigare, Rosé

‘Shipping Included’ – the Future of Direct to Consumer? An interview with Bonny Doon Vineyard

Terroir: My Spiritual Journey (Part 1) (Randall Grahm blog)



Have had more success compared to the much more expensive products that my doctor wanted me to take. I am very happy with the results. Indian pharmacy. Our pharmacy is the leader in delivering medications throughout the world.
If you enjoyed this post, please consider subscribing for email updates, and sharing it on Facebook, Twitter.

4 Responses to “Winery of the Month: Highlights of Bonny Doon Vineyard's 'Day of the Doon' at San Juan Bautista 'Popelouchum' Vineyard”

Leave a Reply for Unique Wines Styles Are Returning: Bonny Doon 2010 Cigare Blanc Reserve

Get Simple Hedonisms via Email

Your email is always secure and never distributed. (You will need to click an activation link via email to complete your subscription.)

Enter your email address:

Delivered by FeedBurner

Wine on Instagram
Reaching over 8,000 Readers A Month!
Unique Monthly Readers (not hits), as reported by Bluehost Awstats
North Coast Tasting Rooms
Like Rhone Wines? Check out these North Coast Rhone Rangers locations. Click here to download the printable four page map.
Subscribe Via Google Reader/RSS
Follow Me on Pinterest
August 2017
« Dec    
Past Articles and Reviews
Cellar Tracker Tasting Notes - Last 50