Earlier I wrote about the need for Wine Events and Walk Around Tastings to Evolve. Next Monday June 13th Industry and Consumers can experience, what I personally feel is one of those evolutions in progress.
I stated there are two key elements I feel coming to change walk around tastings: (1) Smaller, more focused events and (2) Mobile Point of Sale allowing you to buy wine you like as you try it.
Taste, Try & Buy – And Not Just Wine
A few weeks ago I shared my growing passion for this county, still undiscovered by many. Mendocino Wine Region – My Growing Love Affair & Weekend Tour; Since that weekend (which I will be writing about this weekend and beyond) I have been back once already, and going regularly. (Recent circumstances haven given me more time to focus on wine projects and writing.) In a few weeks I will also be one of a very lucky, select handful of writers doing a biodynamic workshop with Mendocino icon Paul Dolan.
The county artisans, it feels to me, are tired of being skipped over for other wine regions, when they offer so much. They are also fiercely proud of being the Greenest Wine Region in the U.S. Biodynamics, Organic, Sustainability – these aren't buzzwords here, they are a way of life.
Although Mendocino County really isn't that far from Bay area residents, most head to Napa and Sonoma, missing these gems also worthy of a weekend visit.
Bringing Mendocino To You
So, the county is bringing the culture and wares to the city. Attendees of Taste of Mendocino can taste not only wine, but microbrew, organic meat and produce. And, best of all, most items are for sale; its a giant farmers market for all products. They are even bringing in the local Flynn Creek Circus a 'rurally based circus theatre company pushing traditional arts to an innovative edge.
There will be information and booths about lodging, events, activities like kayaking, and more. Click here for the full list of winery, food, artisan and other participants, all under one roof at Fort Mason in San Francisco.
You'd be crazy to miss this event….seriously. Only $35 for an evening of food, wine, entertainment, brought to you by the good people of Mendo
cino County. Support them, and their amazing wares with your hearts, minds, and a purchase or three. Lets keep it in NorCal, shall we?! Tickets are here. Tickets will also be available at the door.
Almost Forgot – A Ticket Contest - 24 Hours, Don't Snooze
Almost forgot. Ok, two pairs of tickets, TWO different ways to win:
(1) In comments below; tell us
If you have been to Mendocino before, share your favorite winery you visited and why. If you haven't, share with us which variety/type of wine, you are most interested to try, from the many grapes grown there, listed here.
OR (and you can enter BOTH WAYS)
(2) Signup for Simple Hedonisms email updates. (Top right.) Your information is secure and never shared, you simple receive new articles once a day maximum, in email. You will have to click a link sent to your email to verify, your must complete that step to be eligible.
Contest ends Saturday June 11th at 4 pm!
Follow the Fun Before, During And After on Facebook & Twitter
Watch for updates, pictures and more on their Facebook page http://www.facebook.com/TasteOfMendocino. I would also recommend adding the Mendocino Wine Commission (source of these pictures) as well:
Follow along on Twitter – you can follow @TasteofMendo as well as the Twitter Hashtag (sorting mechanism) #TOM11 for live updates from attendees. No Twitter account needed just click your web browser here.
Like this article – help spread the word of Simple Hedonisms on Facebook, Twitter etc.
See you Monday at Fort Mason!