The Birth of a new Blog, Built from the Ground Up

Built Bit by Byte

<Written on launch day, but moved to bottom>

While the marketeer in me would like to spend endless more hours on the design of this blog, the sales exec in me know’s its time to get this baby launched, especially since my sabbatical may be ending soon, and the return of road warrior executive lifestyle is imminent. (More in a future post.)

The expedient route would have been to launch the blog in a hosted environment, where you pick a name and run. However, it was important to me to have maximum control over the media, tools, and development as the blog evolves over time. This meant jumping into unfamiliar waters and figuring out how to buy and build my own website, learn the suite of tools in WordPress.org to host it, figure out php code, customize all the widgets (SO many hours on the big calendar!) and more. That not being daunting enough, I decided I didn’t like any of the design templates out there (even one I paid for) and purchased software to design my own.

Would I say the design, color scheme, logo etc. is done? Nowhere near, but it’s a start, and over time I will engage outside design assistance. (Many thanks to all in the focus groups who provided feedback this last month.)

Also a special thank you to editors/coaches Karen Newton, Deborah Kravitz, and Rebel Red.

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